After the reshaping of brand competition in the color TV industry, the market swept away from the “Korean fear of high†market cycle, and the counter-attacks of domestically-made self-owned brands on high-end products were frequently successful.
Recently, according to data from China Yikang, the high-end products of Hisense Smart TV have already surpassed Samsung's. Since June, Hisense has surpassed Samsung in the large-screen TV with a 55-inch segment size for six consecutive weeks. In the first week of August, the market share of large screens was 126.5% higher than that of Samsung. Hisense's independent ULED display technology product sales reached more than 125% of Samsung's high-end products.
As we all know, the large screen share represents the future of the brand, and the gold content is much higher than the total market share of the industry. The promotion of high-end products to brand power will also promote the sustainable development of the entire product line, which is evident from Hisense's "big board strategy."
After the convergence of high-end product quality, content operations became the second front
For a long time, in the color TV industry's differential pattern, the Chinese and Korean departments have won with the appearance of craftsmanship, and Japan is proud of its quality display. However, when Hisense successively broke through the LCD display technology difficulties with ULED, and Hi-View PRO broke the monopoly of the picture quality chip technology, the industry's rise brought by the independent research and development of domestic brands was in vain.
Since 2015, the market share of Japan and South Korea has declined month by month. In contrast, the domestic brands Hisense, TCL, and other key size segments in the 55-inch and above all have a good performance, especially Hisense is always ranked in the top three in the size segment.
According to analysis by Mr. Yu, Marketing Director of Hisense Beijing, the popularity of smart TVs has opened up new opportunities for domestic brands to counterattack. The consumer demand for smart TV content has made the external brand market no longer. The independent brands have succeeded in overtaking with local content operation advantages.
External brands instead fight price wars
At present, in addition to some areas of the North-Shang-Guang-I market, it is still stalemate in opposition to external brands. In most provinces and cities, domestic brands led by Hisense have been overwhelmingly overwhelming. Judging from all levels of the market, Jiangsu, Zhejiang, Shandong, Hunan, and other major economic provinces recognized the independent brands, not so much the trust of domestic products, it is better to say that the consciousness awakening behind the rise of the economy led to rational consumption, external brands Blind consumption is no longer.
In addition, each brand in the big screen competition has its own path. Most brands choose to use channels and sizes to match the external market, such as Hisense 85-inch large-screen TV ULED-based, 85-inch large screen market is more cost-effective laser TV to occupy. According to data from July, Hisense laser TV has occupied 49.64% market share in the over 85-inch large screen market.
For example, Ms. Liu, the marketing director of Hisense Shanghai, said that foreign brands such as Sharp have even begun to impact the domestic market at a low price, especially in the East China region where Japanese brands have a strong sense of identity, and it has become a major strategy to consolidate the market. The high-end counterattack under the big screen trend is the rise of the national brand's technological autonomy, and it is also the rise of great nations' wisdom creation.
European Cup sponsorship improves brand rally, and Hisense’s high-end products counterattack and innovation are high
Hisense's outbreak of international sports events has brought blowout-like exposures to the brand, which has rapidly widened the gap between the advantages of competing products and the market recognition of brand education and reduced the distance with foreign brands.
When Hisense replaced Sharp and became the top global sponsor of the European Cup, and against the Olympic Games global sponsor Samsung, the domestic brand counterattack has already put the battlefield on the international stage. The long tail effect brought by international event marketing is even more rewarding.
Today, Hisense has surpassed Samsung in both domestic and South Africa, and the "big board strategy" of domestic brands is steadily advancing in the global market. Who will be the next domestic counterattack following Hisense?
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Recently, according to data from China Yikang, the high-end products of Hisense Smart TV have already surpassed Samsung's. Since June, Hisense has surpassed Samsung in the large-screen TV with a 55-inch segment size for six consecutive weeks. In the first week of August, the market share of large screens was 126.5% higher than that of Samsung. Hisense's independent ULED display technology product sales reached more than 125% of Samsung's high-end products.
As we all know, the large screen share represents the future of the brand, and the gold content is much higher than the total market share of the industry. The promotion of high-end products to brand power will also promote the sustainable development of the entire product line, which is evident from Hisense's "big board strategy."
After the convergence of high-end product quality, content operations became the second front
For a long time, in the color TV industry's differential pattern, the Chinese and Korean departments have won with the appearance of craftsmanship, and Japan is proud of its quality display. However, when Hisense successively broke through the LCD display technology difficulties with ULED, and Hi-View PRO broke the monopoly of the picture quality chip technology, the industry's rise brought by the independent research and development of domestic brands was in vain.
Since 2015, the market share of Japan and South Korea has declined month by month. In contrast, the domestic brands Hisense, TCL, and other key size segments in the 55-inch and above all have a good performance, especially Hisense is always ranked in the top three in the size segment.
According to analysis by Mr. Yu, Marketing Director of Hisense Beijing, the popularity of smart TVs has opened up new opportunities for domestic brands to counterattack. The consumer demand for smart TV content has made the external brand market no longer. The independent brands have succeeded in overtaking with local content operation advantages.
External brands instead fight price wars
At present, in addition to some areas of the North-Shang-Guang-I market, it is still stalemate in opposition to external brands. In most provinces and cities, domestic brands led by Hisense have been overwhelmingly overwhelming. Judging from all levels of the market, Jiangsu, Zhejiang, Shandong, Hunan, and other major economic provinces recognized the independent brands, not so much the trust of domestic products, it is better to say that the consciousness awakening behind the rise of the economy led to rational consumption, external brands Blind consumption is no longer.
In addition, each brand in the big screen competition has its own path. Most brands choose to use channels and sizes to match the external market, such as Hisense 85-inch large-screen TV ULED-based, 85-inch large screen market is more cost-effective laser TV to occupy. According to data from July, Hisense laser TV has occupied 49.64% market share in the over 85-inch large screen market.
For example, Ms. Liu, the marketing director of Hisense Shanghai, said that foreign brands such as Sharp have even begun to impact the domestic market at a low price, especially in the East China region where Japanese brands have a strong sense of identity, and it has become a major strategy to consolidate the market. The high-end counterattack under the big screen trend is the rise of the national brand's technological autonomy, and it is also the rise of great nations' wisdom creation.
European Cup sponsorship improves brand rally, and Hisense’s high-end products counterattack and innovation are high
Hisense's outbreak of international sports events has brought blowout-like exposures to the brand, which has rapidly widened the gap between the advantages of competing products and the market recognition of brand education and reduced the distance with foreign brands.
When Hisense replaced Sharp and became the top global sponsor of the European Cup, and against the Olympic Games global sponsor Samsung, the domestic brand counterattack has already put the battlefield on the international stage. The long tail effect brought by international event marketing is even more rewarding.
Today, Hisense has surpassed Samsung in both domestic and South Africa, and the "big board strategy" of domestic brands is steadily advancing in the global market. Who will be the next domestic counterattack following Hisense?
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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