"Paper media will die" or even "print media is dead" has become a popular mantra in journalism circles. The derived "broadcast will die" and "TV will die" in recent years, with the development of the information age. Frequently appear.
But this is only wishful thinking and hype for eyeballs. After centuries of experience, paper media still has space to survive. Broadcasters have also found a huge market for transportation. As for television, not only has it not been in a difficult situation, but it has become more viable because of the innovation of smart TVs.
A recent report released by the Pew Research Center, The Modern News Consumer, analyzes the social attitudes and practices of journalism in the digital age. According to the report, TV is still the most popular source of news in the United States. 57% of American adults watch TV “regularly†and more than 70% of Americans over 50 watch TV news, and less than 50% of the US Young people can watch TV. About a quarter of young people and college students around the age of 20 are fixed television news viewers.
This report shows that the new media does have a diversionary effect on traditional media content channels, including television. However, it is too early to tell if it is “excessiveâ€.
First of all, television access is the most “passive†and is in line with the pursuit of “laziness†in people’s lives.
Smart products all regard ease of use and human nature as the direction of innovation. While new media are more quickly and easily accessible to acquire content resources, the user must maintain a high level of focus and personally operate the process. In many cases, people are more inclined to “lazy†access to information or to engage in other work and activities while acquiring information. At this time, the advantages of television have emerged. So as long as this lifestyle exists, there is room for television.
Second, smart TVs are accelerating to the new media.
Today's smart TVs are not simply passive content output. Under the support of operating systems and smart applications, televisions can not only watch programs, but also can carry out user interactions, and have a lot of new media applications such as computers and tablets. The development and changes in the use and function of television have given TV more vitality.
For example, Kukai proposed the idea of ​​a “smart screenâ€. On cool TV, you can access more hotspots and peripherals, and you can push targeted information and content based on user preferences. These are all mobile phones, Tablet's role.
Third, the status of TV as a home entertainment media center is also being established.
Although mobile phones and tablets can watch video content and play games. But in the home, TV is still the best solution for home multimedia entertainment. In particular, in recent years, many TV brands have focused on developing content, and the position of TV as a media center has been increasingly consolidated. For example, Kukai started the concept of "non-ecological, big content" this year, and jointly provided high-quality content providers such as iQiyi and Tencent videos, and provided a large number of original and first-rate content resources, building a comparative advantage in content resources.
In the near future, the old Nine Gates, which was broadcast in the Cool Open, has achieved great success.
With the innovative development of television products, we have found that our use and dependence on television is not less, but more and more. Only new changes have taken place in the way of using television, and the functional positioning of television has also changed. Instead of saying that television will die, it would be better for television to open up a new chapter in development.
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. click to download
But this is only wishful thinking and hype for eyeballs. After centuries of experience, paper media still has space to survive. Broadcasters have also found a huge market for transportation. As for television, not only has it not been in a difficult situation, but it has become more viable because of the innovation of smart TVs.
A recent report released by the Pew Research Center, The Modern News Consumer, analyzes the social attitudes and practices of journalism in the digital age. According to the report, TV is still the most popular source of news in the United States. 57% of American adults watch TV “regularly†and more than 70% of Americans over 50 watch TV news, and less than 50% of the US Young people can watch TV. About a quarter of young people and college students around the age of 20 are fixed television news viewers.
This report shows that the new media does have a diversionary effect on traditional media content channels, including television. However, it is too early to tell if it is “excessiveâ€.
First of all, television access is the most “passive†and is in line with the pursuit of “laziness†in people’s lives.
Smart products all regard ease of use and human nature as the direction of innovation. While new media are more quickly and easily accessible to acquire content resources, the user must maintain a high level of focus and personally operate the process. In many cases, people are more inclined to “lazy†access to information or to engage in other work and activities while acquiring information. At this time, the advantages of television have emerged. So as long as this lifestyle exists, there is room for television.
Second, smart TVs are accelerating to the new media.
For example, Kukai proposed the idea of ​​a “smart screenâ€. On cool TV, you can access more hotspots and peripherals, and you can push targeted information and content based on user preferences. These are all mobile phones, Tablet's role.
Third, the status of TV as a home entertainment media center is also being established.
Although mobile phones and tablets can watch video content and play games. But in the home, TV is still the best solution for home multimedia entertainment. In particular, in recent years, many TV brands have focused on developing content, and the position of TV as a media center has been increasingly consolidated. For example, Kukai started the concept of "non-ecological, big content" this year, and jointly provided high-quality content providers such as iQiyi and Tencent videos, and provided a large number of original and first-rate content resources, building a comparative advantage in content resources.
In the near future, the old Nine Gates, which was broadcast in the Cool Open, has achieved great success.
With the innovative development of television products, we have found that our use and dependence on television is not less, but more and more. Only new changes have taken place in the way of using television, and the functional positioning of television has also changed. Instead of saying that television will die, it would be better for television to open up a new chapter in development.
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. click to download
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