Said that the color TV industry is not good to do, some people even ridicule that "selling color TV is better to buy cabbage," Why? There are nothing more than two reasons: First, intense competition, and second, too thin profits. Of course, there is also some correlation between the two. So, is it really better to sell color TVs to sell cabbage? After the analysis found that this sentence generally illustrates the difficult situation of the color TV industry, but the color TV products are not without money to earn.
Lower average unit price
The difficulty of the color TV industry is objective, especially after a large number of Internet brands have entered the market across borders. Low-end, low-cost, or even bottomless marketing has caused the color TV industry to once again be on the verge of a collective loss.
Data will not lie. In the first half of 2016, retail volume in the TV market increased by 5.9% year-on-year, while retail sales dropped by 10.9% year-on-year. This is a huge contrast, and it is also a huge cold-shoulder in the TV market in the first half of the year.
This shows that the average unit price of color TV is declining. According to China Yikang's monitoring of the national LCD TV retail market, the average unit price of domestic brands in July of this year was 2,872 yuan, and the average unit price of domestic brands in the first seven months was only 2,986 yuan.
You know, this happens when the average size increases dramatically. In the first half of 2010-2016, the TV size increased year by year, and the average size increased from 35.6 inches in 2010 to 46.4 inches in the second quarter of 2016.
In other words, even though the average size of color TV products is increasing, the average unit price has not been correspondingly improved and the industry has complained.
Unsightly corporate earnings
Under such circumstances, the profitability of the color TV industry has become difficult. At least from the financial report point of view, most color TV companies have performed poorly.
In the first half of the year, TCL Multimedia’s net profit was only RMB 83 million. Konka Group’s net profit for the first half of the year was only RMB 12.83 million. Net profit of its television business was almost negligible. Sichuan Changhong had a huge loss of RMB 2 billion in 2015, although it has been adjusted this year. In the first half of the year, TV business revenue was 6.241 billion yuan, but profits were not disclosed and it was not considered high by the outside world. Hisense Electric is one of the few brands that maintains scale profitability. Its net profit is 741 million yuan and its profit margin is only 5.6%.
Skyworth has not yet released the semi-annual report, but Liu Tiezhi, the head of its color TV business, once said that the color TV industry is very difficult this year. Its once optimistic OLED TV market will also have 200,000 units because of the market environment and upstream supply chain issues. The shipping target is lowered.
The days of traditional TV companies are hard to beat, and some Internet brands are in jeopardy. Recently, it has been rumored that Internet TV brands such as Barley TV are facing bankruptcy, although there is no official statement. Similarly, the certification information is "Beijing Fengxing Online Technology Co., Ltd." popular TV official Weibo, update stays on November 25, 2015, basically announced to give up Weibo operations. Another certification information is the official microblog of “Famous Online Technology Co., Ltd.†popular TV. The update stayed on August 31, 2016, and the update frequency was relatively low.
Barley and fashion are just the first to fall over the Internet brands, and then there should be more Internet brands delisting. The reason is that while hardware costs are increasing, they cannot find effective sources of profit.
It is not a fact that there is no money to earn
The fact that the average unit price of color TV products is lower is a fact. It is also a fact that color TV companies’ financial reports do not look good. It is even more true that some Internet brands have fallen first. So does this really show that the color TV industry really has no money to make?
After the analysis, it was found that this was not the case.
The panel is the core component of the entire color TV product. A lot of experts in the electrical industry have said that the panel cost accounts for 60% of the total cost of the color TV. If so, we can roughly analyze the current color TV products, whether they really have no money to earn.
Taking a 40-inch 4K LCD panel as an example, the price in August 2016 is around US$100, which is approximately 660 yuan. If the panel cost accounts for 60% of the total machine cost, the overall cost is about 1,100 yuan.
So how much is the current market price of 4K LCD TV? According to the query Jingdong Mall and statistics found that the vast majority of brand 40-inch 4K LCD TV prices exceed 2,500 yuan. In other words, the 40-inch 4K LCD TV's profit margin is still more than 1,000 yuan, of course, this is based on gross profit.
Take the 65-inch 4K LCD TV with the largest growth rate this year as an example. In August 2016, the panel price was 327 US dollars, which was approximately 2160 yuan. The total cost of the 65-inch 4K LCD TV was approximately 3,600 yuan.
We have selected Samsung, LG, LeTV, Skyworth, TCL, Changhong 6 65-inch 4K LCD TV products to do statistics, the average price of 6099 yuan. Excluding the cost of the entire machine, that is, 65-inch 4K LCD TV products have a gross profit of about 2,500 yuan.
Taken together, the larger the color TV, the greater the profit margin. However, gross profit of more than 1,000 yuan or even 2,000 yuan still indicates that the color TV industry still has a "money scene."
Blind poverty is not a way out. Color TV companies need to do at least the following: First, they must grasp the supply chain, have a more scientific pre-judgment to the market, reduce the cost impact brought about by panel price fluctuations, and second, do a good job. Cost control uses technical means to increase production efficiency and reduce unnecessary expenditures. Third, it avoids bottomless price wars and forms an industry consensus. Fourth, it operates after large-screen operations and forms a diversified revenue structure through content and services.
Don't complain, don't worry about people. Selling color TVs is much better than selling cabbage.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
The difficulty of the color TV industry is objective, especially after a large number of Internet brands have entered the market across borders. Low-end, low-cost, or even bottomless marketing has caused the color TV industry to once again be on the verge of a collective loss.
Data will not lie. In the first half of 2016, retail volume in the TV market increased by 5.9% year-on-year, while retail sales dropped by 10.9% year-on-year. This is a huge contrast, and it is also a huge cold-shoulder in the TV market in the first half of the year.
This shows that the average unit price of color TV is declining. According to China Yikang's monitoring of the national LCD TV retail market, the average unit price of domestic brands in July of this year was 2,872 yuan, and the average unit price of domestic brands in the first seven months was only 2,986 yuan.
You know, this happens when the average size increases dramatically. In the first half of 2010-2016, the TV size increased year by year, and the average size increased from 35.6 inches in 2010 to 46.4 inches in the second quarter of 2016.
In other words, even though the average size of color TV products is increasing, the average unit price has not been correspondingly improved and the industry has complained.
Unsightly corporate earnings
Under such circumstances, the profitability of the color TV industry has become difficult. At least from the financial report point of view, most color TV companies have performed poorly.
In the first half of the year, TCL Multimedia’s net profit was only RMB 83 million. Konka Group’s net profit for the first half of the year was only RMB 12.83 million. Net profit of its television business was almost negligible. Sichuan Changhong had a huge loss of RMB 2 billion in 2015, although it has been adjusted this year. In the first half of the year, TV business revenue was 6.241 billion yuan, but profits were not disclosed and it was not considered high by the outside world. Hisense Electric is one of the few brands that maintains scale profitability. Its net profit is 741 million yuan and its profit margin is only 5.6%.
Skyworth has not yet released the semi-annual report, but Liu Tiezhi, the head of its color TV business, once said that the color TV industry is very difficult this year. Its once optimistic OLED TV market will also have 200,000 units because of the market environment and upstream supply chain issues. The shipping target is lowered.
The days of traditional TV companies are hard to beat, and some Internet brands are in jeopardy. Recently, it has been rumored that Internet TV brands such as Barley TV are facing bankruptcy, although there is no official statement. Similarly, the certification information is "Beijing Fengxing Online Technology Co., Ltd." popular TV official Weibo, update stays on November 25, 2015, basically announced to give up Weibo operations. Another certification information is the official microblog of “Famous Online Technology Co., Ltd.†popular TV. The update stayed on August 31, 2016, and the update frequency was relatively low.
Barley and fashion are just the first to fall over the Internet brands, and then there should be more Internet brands delisting. The reason is that while hardware costs are increasing, they cannot find effective sources of profit.
It is not a fact that there is no money to earn
The fact that the average unit price of color TV products is lower is a fact. It is also a fact that color TV companies’ financial reports do not look good. It is even more true that some Internet brands have fallen first. So does this really show that the color TV industry really has no money to make?
After the analysis, it was found that this was not the case.
The panel is the core component of the entire color TV product. A lot of experts in the electrical industry have said that the panel cost accounts for 60% of the total cost of the color TV. If so, we can roughly analyze the current color TV products, whether they really have no money to earn.
Taking a 40-inch 4K LCD panel as an example, the price in August 2016 is around US$100, which is approximately 660 yuan. If the panel cost accounts for 60% of the total machine cost, the overall cost is about 1,100 yuan.
So how much is the current market price of 4K LCD TV? According to the query Jingdong Mall and statistics found that the vast majority of brand 40-inch 4K LCD TV prices exceed 2,500 yuan. In other words, the 40-inch 4K LCD TV's profit margin is still more than 1,000 yuan, of course, this is based on gross profit.
Take the 65-inch 4K LCD TV with the largest growth rate this year as an example. In August 2016, the panel price was 327 US dollars, which was approximately 2160 yuan. The total cost of the 65-inch 4K LCD TV was approximately 3,600 yuan.
We have selected Samsung, LG, LeTV, Skyworth, TCL, Changhong 6 65-inch 4K LCD TV products to do statistics, the average price of 6099 yuan. Excluding the cost of the entire machine, that is, 65-inch 4K LCD TV products have a gross profit of about 2,500 yuan.
Taken together, the larger the color TV, the greater the profit margin. However, gross profit of more than 1,000 yuan or even 2,000 yuan still indicates that the color TV industry still has a "money scene."
Blind poverty is not a way out. Color TV companies need to do at least the following: First, they must grasp the supply chain, have a more scientific pre-judgment to the market, reduce the cost impact brought about by panel price fluctuations, and second, do a good job. Cost control uses technical means to increase production efficiency and reduce unnecessary expenditures. Third, it avoids bottomless price wars and forms an industry consensus. Fourth, it operates after large-screen operations and forms a diversified revenue structure through content and services.
Don't complain, don't worry about people. Selling color TVs is much better than selling cabbage.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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