Large screen TV speeds up to occupy the living room

From January to May 2013, the total retail volume of color TVs in the overall market increased by 36.25% year-on-year, and retail sales increased by 30.56% year-on-year. Smart TV, 4K TV and energy-saving products became the main theme of the color TV market in the first half of the year. According to the data released by the Ministry of Industry and Information Technology, the production of color TV sets completed 50.422 million units in January-May 2013, an increase of 6.4% compared with the same period of last year.

Before this year, not many people thought of putting a 60-inch big TV in the living room. Nor did everyone want to buy a smart TV with more functions. However, over the past half year, under the guidance of the market trend, large-size televisions with 55 inches or more and smart televisions have begun to occupy more people's living rooms. With the introduction of market trends, large-size televisions with 55 inches or more and smart TVs have begun to occupy more people's living rooms. The energy-saving subsidies are very obvious.

Energy-saving subsidies boost TV sales

The energy-saving subsidy policy implemented since June 2012 undoubtedly injected a boost to the depressed home appliance market. After the introduction of the energy saving subsidy policy of RMB 25.6 billion, it quickly eased the market contraction in the first half of 2012.

The amount of subsidy can also explain this issue. Statistics show that the implementation of energy-saving subsidy policies reached an unprecedented height after 2013, stimulating sales to rise steadily. As of December 31, 2012, half a year, color TV companies enjoy subsidies of about 62 billion. As of March 31, 2013 (first quarter), color TV companies have enjoyed a total of 110 billion yuan in subsidies. In the first three months of 2013, color TV companies received nearly 5 billion yuan in subsidies, which is close to the amount of subsidies granted in the past six months. Behind such a high level of subsidy is the dramatic increase in product sales and the accompanying scale expansion.

Strong domestic brands

In the television industry, domestic brand camps and joint venture brand camps have always maintained fierce competition. In the first half of this year, domestic brands have taken an absolute advantage in the market, benefiting from factors such as energy-saving subsidies.

The public statistics show that the Sichuan Changhong TV business has made full efforts this year. Its annual sales target has exceeded 10 million units at home and abroad, an increase of more than 40% from the sales volume of more than 7 million units last year; Skyworth Group’s total TV sales in April 2013 It rose by 34% to 1,045,000 units, and its sales increased by 33%; TCL Group LCD TV sales reached 5.812 million units in January-April, up 22.8% year-on-year.

Whether in terms of technology, performance or price, quality, domestic brands have enough strength to compete with joint venture brands. Domestic brands have squeezed the living space of the joint venture color TV with various advantages such as cost-effectiveness. According to China Yikang statistics, domestic high-performance products have an absolute advantage during the policy period of one year of energy subsidies. The top ten flat-panel TVs are all domestic brands and have become the biggest beneficiaries of this policy dividend.

Large screen TV speeds up to occupy the living room

The popularity of big TV has already appeared in the beginning of this year. In the sales node of New Year's Day this year, the 50-inch and larger size color TVs in the mainstream home appliance chain stores accounted for nearly 50% of the sales, becoming the mainstream of the market. According to AVC weekly monitoring data, the market for 65-inch LCD TVs sold nearly 3,000 units on New Year's Day this year, an increase of 752% over the same period of last year. In the first quarter, Sichuan Changhong’s sales of smart flat-panel TVs with 46-inch and above increased by 80% compared to the same period last year.

The big screen brings a big picture, a large field of vision, and great enjoyment. With the continuous production of global high-generation LCD panel production lines, the supply of large-size LCD panels has been significantly increased, and the utilization rate has also been fully utilized, which will greatly reduce the cost of large-size LCD panels. The reduction of costs means that the price is reduced, and the price of large-size TVs is gradually accepted by consumers. It is no longer a “luxury product” for a few people. This paved the way for the popularization of large-size TVs.

In the market, almost every TV brand has begun to push large-screen TVs. Changhong has planned the listing of more than 10 58-inch and above models this year. TCL also confirmed this year's business strategy of cutting into the Chinese market with high-quality, cost-effective large-screen LCD TVs. And some joint-venture brands have also sold very hot TVs that sell for tens of thousands of yuan or even more than tens of thousands of TVs over 75 inches.

It can be foreseen that as the large-screen TVs further decline in the second half of the year, the price of large-screen TVs will become more affordable, and large-size TVs will accelerate its popularity.

The intelligent function of the TV becomes standard

Smart TV is not a new concept, but the function of smart TV has been further expanded in the first half of this year. If it were said before that it was possible to access on-demand programs on the Internet and listen to music even though it was a smart TV, then such smart TVs can only be regarded as "pseudo intelligence."

With intelligence becoming standard, smart TVs now have a significant increase in sales in the market. Take Changhong as an example. In the first half of this year, smart TVs accounted for at least 50% of the total, that is, absolute shipments of smart TVs have doubled from last year. Functionally, smart TVs can be used to download a variety of applications, just like mobile phones. You can use TV remote control to achieve shopping, entertainment, communication, learning, games... It has become a family entertainment center. Huaxi Dushi Bao Reporter Tao Ying