The popularity of video games over the past years has not been as rapid as the revenue generated by Internet-based products such as online games and mobile games. It has also been difficult to achieve real popularity in the country due to the constraints of game consoles and software, but with intelligence. The rapid development of television has also brought some new imagination space to video games.
Yang Yongqiang, chairman of CTO Cloud Computing Co., Ltd., recently expressed that he hopes to open LeTV’s video game business based on LeSport's eco-platform and using “boutique games + vertical accessories†in one game center.
Specifically, LeTV will favor the following two types of games: First, a parent-child casual game with a child's education and health attributes. They do not require a remote controller or a joystick, and the main control mode is a somatosensory sense. The second is the emphasis on manipulation, athletics, and other attributes. The heavy games are mainly for game enthusiasts. These games can be used to obtain a basic game experience through game controllers, through vertical accessories (gun + shooting games, dance blanket + music games, steering wheel + racing games, big joystick + fighting games , smart doll + strong IP game) to get upgrade experience.
Specific products are on, LeTV is pushing "Super Gun King" game and "Super gesture somatosensory camera" hardware. Let's take a look at some Letv and Game Center data released by LeTV.
1, the overall market: the end of this year, smart TV penetration will exceed 85%, this year will reach more than 40 million units in 2014, the penetration rate is only about 50%.
2. As of April this year, the sales volume of LeTV Super TV exceeded 2.5 million units, and at the end of the year it is expected that the number of units will exceed 5 million units.
3, Games tailored for big screens only account for 19.1% of total TV games, while 80.9% come from simple adaption or porting of mobile games, 96.3% of games rely on remote control inputs, game controllers and other peripherals account for only It is 3.7%.
4, LeTV App Store currently has more than 5,000 smart TV applications, downloads have exceeded 40 million times, in more than 3,000 games, LeTV screened more than 200 boutique games presented in Leshi Game Center.
5. In the first half of 2015, Leshi Game Center had more than 4 million downloads of games, and the weekly active rate was 22%. Including the National Shootout 5, Hero Sword and other S-level games starting on the LeTV platform.
6, LeTV super game center users per capita downloads 3.5 / day, the average retention of 50% the next day, the average duration of a single game is 37 minutes, single game week ARPPU over 50 yuan, online game week ARPPU over 200 yuan, LeEco game center users spent 11.2% of their time on the game.
Yang Yongqiang also said that in order to attract more developers and partners, LeTV launched the “Ten Devices†and hopes to make the video game market bigger together. They include:
1, music as high-performance hardware platform to ensure the smooth running of high-quality games. Yang Yongqiang said that LeTV’s newly promoted TV memory is 34G, which can perfectly guarantee that the somatosensory game is perfectly run on it.
2, to create different types of somatosensory accessories, and provide the corresponding SDP and the developer's model, allows developers to create excellent game content based on this accessory. For example, a hand-feeling camera, a super-remote control, and so on.
3, based on IP derived value development model, if the game itself is doing a relatively strong IP, LeTV said it can be made into movies, TV shows, animation and so on. If you have your own IP resources, you can also develop a professional game together with developers to realize multiple benefits.
4, five screen platform. Including television, mobile phones, theaters, cars, websites. Yang Yongqiang believes that based on the platform can bring one-stop marketing to the game platform in the entire content distribution output link.
5, LePar E2O, LePar is a offline experience, through the game, Levision Mall and Lepar Qiangqiang will have a new model, open up user, entrance, online, offline channels, open hardware, accessories, virtual goods and Derivatives sales channel.
6, LeTV Cloud Platform, LeTV Cloud currently covers more than 400 nodes worldwide cloud platform, can help game developers quickly improve the infrastructure capabilities, and to achieve the game optimization experience.
7. The platform under the game operation line includes the game played under the fine game line of the game center.
8, Z plans, proposed that the developer is divided into zero within two years and 100% will return all the revenue to the developer.
9, developer partners plan, LeTV said to take out 20 billion of the options to motivate the entire developer, hope that developers can also become Leshi ecological partners to jointly create value, and its plan to come up with LeTV Global Holdings as the subject of incentives, It includes music as super cell phone, future super car and other music-related industries.
10. The joint industry fund is making a strategic investment and hopes that the developers will cooperate and intensify in depth.
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