OLED TV will enter the market in 2012

According to the current OLED development forecast, OLED TVs will enter the market in late 2012, adding to the market competition of more than 40-inch models. However, due to the high prices and the limited number of products, by 2015, it will account for only 2.5% of market share in the 40-inch and above market. Currently, the price of new OLED TVs is expected to be 2-3 times higher than that of high-end LED LCD TVs.

In emerging markets such as China, Asia Pacific, Latin America, Eastern Europe, the Middle East and Africa, flat-panel TVs will continue to grow rapidly in the next four years, with an average annual growth rate of 11%, while developed markets will decline by an average of 1% per year. With the post-emergence of the Indian market, the Asia-Pacific region will become the strongest growth market.

Although the growth of 3D TVs in the North American market was lower than expected, shipments of 3D TVs in emerging markets and Europe were better than expected, and total global 3D TV shipments will increase slightly. The market share of 3D TVs in North America is expected to be 11%, which accounts for 14% in Western Europe and 12% in China. Since North American consumers have a clear preference for 3D features for models over 40 inches, North America will continue to be the region with the highest penetration rate of 3D TVs. In 2011, the global shipment of 3D TVs was 22 million units. By 2015, shipments will reach 100 million units.

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