Wenzhou lighting industry is facing a new turning point

With the entry of some high-end brand lighting cities such as Beijing Shilihe Wenzhou Lighting City, the lighting market in Wenzhou will face a thorough reshuffling and transformation, but behind the cruel shuffling, the lighting industry in Wenzhou also contains opportunities for prosperity and turning points. .

The source of change: the decline of the lighting industry in Wenzhou, China It can be said that Wenzhou is one of the earliest birthplaces of the traditional lighting industry in China. It began as early as the 1980s, when it was mainly handmade and the Wenzhou descent in the 1990s. The East Bridge Lamp Market began to be famous. As the earliest and most professional lighting market in the country at that time, it still maintained a quaint, rich oriental culture. What's surprising is that the business of the Oriental lamps and lanterns market has been hot from beginning to end, and the vast atmosphere persists. The lighting industry in Wenzhou is no longer a glorious sunset and is no longer a glory. It gradually receded from the past.

At the end of the 1990s, the lighting industry in Wenzhou began to decline from prosperity. The fundamental reason was the rapid development of the lighting industry, and it was difficult to meet the needs of market development due to the lag in supporting resources.

First, land cannot keep up. In the 1990s, the Wenzhou economy developed madly. Leather shoes, clothing, and daily consumer goods were flourishing. As a result, the urban areas in Wenzhou were crowded with land and land. The huge and “low-end” and “disorderly” lamp manufacturing industry lost its soil in land competition.

Second, matching can not keep up. After several years of rapid development in the honeymoon period, Wenzhou Luminaires lacked the right direction and market benchmarks in the bottleneck phase, including supporting information resources, matching hardware accessories, supporting high-tech equipment, and matching talents for management personnel, which made it difficult for enterprises to expand their reproduction and succeeded in fatigue. .

Third, policies cannot keep up. At that time, the government did not pay enough attention to the lighting industry, and the lighting companies were comfortable and still scattered. They did not promptly open up the channels of the industry chain, which dampened the enthusiasm of the lighting manufacturers and forced them to “get out of their homes”.

Fourth, the level of manufacturing cannot keep up. The industry started late as a whole, confined to the national market development level, lack of manufacturing technology, innovative design, Wenzhou lamps left the country's "brand" of low-grade products.

Fifth, the lighting industry in Wenzhou after more than 10 years of precariousness, but to see the ancient town of Zhongshan, Changzhou, Jiangsu, Shandong Linyi, Ningbo Yuyao, Jiangxi Wuning, Chongqing Yinan and other lighting distribution centers across the country have risen, Wenzhou market is still the same backwater, Merchants have made money and are not making progress. Wenzhou lighting industry wants to further upgrade, it needs new blood to enter ... ... So far, covering 90,000 square meters, business area of ​​nearly 50,000 square meters of Beijing Shilihe Wenzhou Lighting City came into being.

Recently, Li Daquan, chairman of Beijing Shilihe Wenzhou Lighting City, said in an interview with reporters that the goal of Shilihe in Wenzhou is to create the largest and most exclusive specialized lighting store in southern Zhejiang, that is, a rational product structure, complete categories, standardized management, and services. First-class lighting wholesale and retail market; At the same time products to cover imported lamps, domestic top-level lamps, home lighting and even wire materials, Yuba, garden lights, lawn lights, mining lamps, switch electric materials, etc., with a large lamp resources to serve the entire Wenzhou area And Taizhou, Lishui, and parts of Fujian that border Wenzhou.

Li Daquan, chairman of the board, told reporters that the Wenzhou store has invested heavily in the renovation of the original building, mainly to provide dealers with a good business environment, establish high-end professional lighting market brand image, the formation of a true sense of the southern Zhejiang area The centers and distribution centers of lighting products, information, and logistics not only create a reliable lighting consumption environment for Wenzhou consumers, but also provide a display, exchange, and sale for Wenzhou local low-voltage power distribution, electrical and electrical materials and lighting production enterprises. Integrated business platform.

According to the person in charge of Wenzhou Lighting City, Shilihe, Beijing, the overall market planning and design standards are ahead of the times, with reasonable layouts for household lanterns, engineering lamps, commercial lighting, various types of lighting fixtures, shopping environments second to none, excellent market management, and unique brand promotion concepts. At present, a large number of lighting distributors and some brand-name lighting manufacturers have entered the country. The investment promotion work and the internal renovation and decoration of the market have basically been completed. It has entered the renovation stage of shops and is opening soon.

Leading Lighting Industry Upgrade in South Zhejiang Wenzhou is an important hub city in the south of Zhejiang Province and also an early production base for Chinese lamps. The city covers three core cities of Lucheng, Longwan and Bohai, covering Ruian, Yueqing, Longgang, Pingyang, Taishun and Wencheng. Counties and cities like Dongtou and Dongtou have a population of more than 8 million. The demand for lighting fixtures is large, and they also have strong radiation power in surrounding areas such as Taizhou and Lishui. At the same time, Wenzhou is also a bridge to Fujian, and it has a huge consumption potential for lighting fixtures.

For more than ten years, although the National Lighting Center has been transferred to Guzhen Town, Zhongshan, the influence of Wenzhou's lighting industry still exists. The electrical industry in Wenzhou is still one of the core components of the national electrician market. Wenzhou Zhengtai Electric and Delixi Electric are all brands. The channel presents a popular public company and represents the industry's Chu Alice. The lighting industry in Wenzhou and Wenzhou Lighting Traders throughout the country have made indelible contributions to the development of China's lighting industry.

Today, many Wenzhou businessmen throughout the country are holding back their investment in returning home and returning to their homeland. This is also true of Li Daquan, Chairman of Wenzhou Shilihe Lighting City. Chairman Li Daquan stated that Wenzhou Shilihe Market has high-end positioning, advanced hardware configuration, and large scale. After the opening, it will inevitably cause competition in Wenzhou lighting market to intensify and shuffle, but the brand throughput, information flow and capital flow carried by Lamp City itself. The traditional advantages of people flow, logistics, and local old market will gather more resources in the future, return Wenzhou, jointly bring Wenzhou lighting industry, lead the upgrade of Wenzhou lighting market and promote the rapid development of the lighting industry in South Zhejiang.

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