Integrate the Industrial Chain to Explore 3D Sustainable Development

On April 10, 2012, the 9th China International Stereoscopic Video Industry Forum was jointly sponsored by the China Stereoscopic Video Industry Alliance and co-sponsored by China Digital Times Technology (Beijing) Co., Ltd. and China National Exhibition and Information Communication Co., Ltd. The exhibition opened in Shenzhen grandly.

The 3D Summit is a global vision projection, focusing on the "3D TV industry value chain and sustainable operations," "3D smart consumer electronics," "3D commercial film and television and 3D media services," and "naked eye 3D technology." The four major core industry issues such as the market, brought together leaders of relevant government departments, celebrities in the 3D industry, experts in key industries, and investment and financing professionals in the 3D industry to jointly conduct close discussions, pragmatic exchanges, business model innovations, and give wisdom to resonate.

In recent years, with the joint efforts of the government, the Chinese 3D industry alliance and the keen interest of 3D industry groups, China's 3D has gradually entered the forefront of global development, from the upstream IC design, solutions, to the production of content and then to the popularity of terminal TVs. The chain is fast and satisfying to illustrate China's emphasis on the 3D industry. Under the stimulation of the opening of the first 3D TV channel at the beginning of the year, Changhong, Hisense, Konka, Skyworth, TCL, Samsung, LG, Toshiba and other well-known color TV manufacturers at home and abroad have oversubscribed with 3D TVs. Some manufacturers have passed China's first 3D TV test channel. The terminal technology test verifies and achieves a 3D stereoscopic experience. According to data from 3D research institutions, China’s 3D TV production and sales volume is expected to reach 20 million units this year, and the market has entered a period of rapid popularity.


The 3D industry has been rapidly developed, but due to various factors, it still has bottlenecks in content production, naked eye 3D technology, health 3D, and standard setting. Where will 3D smart TVs and services go? How will all parties in the industry chain work together to open up the value chain and lead to sustainable profitability development? How to build a 3D media service business model for the largest market? Speakers from the forum delivered authoritative and systematic interpretations of bottlenecks from different perspectives such as TV system construction, 3D program production, network transmission, terminal reception, consumer experience and health 3D assessment; authoritative experts from France Telecom also brought 3D media and multi-terminal commercial operation practices in Orange, France; the most innovative SMEs also bring technology design solutions for different terminals: "3D intelligent terminal design", "automatic dual-channel 3D display and content creation technology" and " Multi-terminal multimedia stereo vision processing technology and application".

Based on China's 3D industrial economic development route, the Forum aims to unblock all aspects of the 3D industry chain, focus on the Hollywood 3D commercial movie profit model, focus on the user experience of the naked eye 3D solutions and standards system, and explore valuable business opportunities for investment and financing for sustainable development. It is a top ideological feast in the global 3D industry.