The Bank of China PS4 and Xbox One have become very popular. However, this emerging market in China has not caused too many storms. To sum up the reasons, lock-zone problems account for a large number of factors. Although the current PS4 lock zone is not yet announced, but eighty-nine percent will lock, on the other hand, Xbox One is locked to death, and the result is a surprisingly low sales. Recently, a person who claimed to be a national reviewer posted a post for the player to interpret the locked area. Here's the original:
Such as the title, I sent a message a few days ago, "said the lock zone is actually Microsoft's own set of" (original link has been deleted), many users have refuted me, help Microsoft find a reason, that is China's policy issues, since now BesTV Can not sit still, then I will say two more.
First of all, I was working in the relevant department of equipment approval (non-game approval). I currently work for 9 years and still work as a deputy section. After handling part of the work of X1 Bank, I am not entitled to make a decision, but I have to file errands.
Speaking of the topic: X1 lock zone is made by Baijiahe and Microsoft China, but Microsoft is shamelessly bringing it to the government. We are uncomfortable, but we cannot refute it.
Evidence 1: There is no document in the Ministry stipulating that electronic foreign investment into China must restrict the media content in hardware.
Some days ago, those who said I didn't understand the approval of game consoles, the game consoles were not the same as Apple's mobile phones and computers, etc., speaking more than I was professional, I can only understand that you are all my leaders, what you are talking about is the policy...
Evidence 2: There are no provisions for lock zones in the files submitted by Microsoft, and we have not measured the standards.
Several of our colleagues were young and determined to start, including myself. I myself also sold the US version to the country in the beginning because we did not even know about the lock zone.
As for the lock area reasons. The most critical: benefits!
Microsoft China and Baihe are so strong that they have broken through a 14-year market. If you don't lock the area, everyone will go to Hong Kong to buy games, then this kind of thing to do for others, Microsoft China, and Baijia together Will not be willing to do. Everyone knows that in fact, the host platform is not relying on the profit of the machine, but the profits that occupy the platform to sell the game. Further bursts of material, this is what I heard from people who had worked together on the other side more than a month ago: (Then everyone was still immersed in the halo's dream bubble)
The Bank of China will hardly have a big new job in the future. The fundamental reason is still a question of interests.
First of all, the Chinese market is a chicken rib for foreign game companies.
Now besides the mini-game, or the first-party exclusive masterpiece, it was bought by Microsoft. Some third-party masterpieces and promising prospects will not be sold on the X1 in the form of buyouts. For example, games are sold for 100 games, Microsoft is pumping 30, and other stakeholders are pumping 20, and game companies make their own 50.
If you enter China, you have to go to the hundreds of interest groups to get through, and pull a lot. There is no interest, but also the source of resources, many changes to meet the media requirements for approval. All kinds of restrictions, so to sell a good third-party masterpiece, for the current form of this, the State Bank is not expected, unless it is an expired game, Microsoft in order to expand the market, at the expense of profit, will be on the State Bank. For example, if the gold membership is discounted, and the bonus is not paid, BesTV has no money, so Microsoft will have to lose money.
Second, I hate Japan, but I have to say, I admire the unity of the Japanese, at least in this matter. Sony PS4 was originally not locked zone, ready to wipe the ball to fight past, because they consider the entire market interest is the overall interests of Sony. The Chinese National Bank does not lock the area. Hong Kong clothing makes money. All of Sony makes money. However, Microsoft China is a typical food-only diet. When I drop my bones and give it to Hong Kong clothes, I can't eat it. You don't want to take advantage of it. An entire bucket fight model.
Third, PS4 does not necessarily escape the fate of the lock zone because of Microsoft's vicious competition. I can only say that the government is very helpless. In many cases, in a harmonious gray zone, we must be gunned down for the benefit of others. We have no choice but to make a shot. This matter is not conclusive, but Microsoft's knife has been paralyzed, basically still To update the lock zone system.
Fourth, Microsoft China, in fact, is taking the game and BesTV negotiations, and now BesTV accounted for 51% of the shares, Microsoft did not submit a masterpiece, the business could not open, BesTV is also anxious, in order to beat BesTV in the distribution of game benefits. In the first two days, I posted that the halo was not sent for trial, and you did not believe it. Now BesTV and Microsoft China are in a hurry and they are starting to ruin themselves. This matter can not be discussed, the game does not count, only the domestic manufacturers of the game, Microsoft and BesTV have common profits.
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