Xinyichang: Creating high-end LED packaging equipment

[Text|High-tech LED reporter Wen Zhao] Gujing has always been considered as one of the most difficult aspects of packaging technology. The technology has been monopolized by foreign companies such as ASM for a long time. With the rapid development of domestic LED equipment manufacturers. In recent years, domestically produced equipment has been increasingly favored by domestic related customers due to its excellent performance, high degree of automation, fast innovation, timely after-sales service and better design to meet user needs. The market share of imported equipment represented by ASM is gradually being compressed.

As an outstanding representative of LED solid crystal equipment factory, Shenzhen Xinyichang Automation Equipment Co., Ltd. (hereinafter referred to as “Xinyichang”) is an indispensable member of the localization of solid crystal equipment. At the recent Guangzhou International Lighting Exhibition 2015, Xinyichang exhibited a number of new Yichang equipments that were promoted this year, which attracted wide attention from all walks of life.


“Our model HDB852P/GS852D LED solid crystal machine has an hourly output of 22K, a repetition rate of ±0.15mil and a resolution of 0.28mil. At the same time, the loading is automatic and integrated, which saves the loading time and can be effective. Solve the problem of product life caused by equipment wear." Xin Yichang, deputy general manager of Yuan Yibao told the "High-tech LED" reporter.

It is understood that this type of solid crystal machine belongs to the HOSON series. Its series is widely recognized by customers for its excellent performance. It is known as the best choice for automatic solid crystal of flat LED lamps. Yuan Manbao revealed that the current Xinyichang customers include Hongli, Guoxing, Changfang, Jufei, Samsung and Kunshan Mingming, which are well-known domestic packaging companies.

“Before, all the equipment of these large packaging companies were imported by ASM, but now they are using our equipment based on the following considerations: First, the pressure of the market, the customer of the packaging manufacturer requires higher and higher precision, quality It's getting better and better, and the price is getting lower and lower. Therefore, they must share this pressure on the equipment," Yuan said. "Second, the cost performance of the equipment, compared to ASM, in fact, our price is better than ASM, but more important. Our equipment is put together with foreign equipment, and it will not be lost to ASM in terms of stability, output and output value. Therefore, for many domestic large-scale packaging companies, we naturally become their choice."

In terms of the current domestic packaging market, only Xinyichang has a market share of nearly 67% in the solid crystal machine market. Meanwhile, in 2014, Xinyichang's solid crystal machine sales reached 380 million. Although the localization of packaging equipment has become an irreversible trend in recent years, the inherent impression of people in China is still linked to the terms “cheap” and “no value”. In this regard, Yuan Manbao believes that the reason is that most of the domestic equipment is screw. "According to our understanding, only the linear motors are used in domestic equipment, and other domestic equipment is still used."

In 2014, LED entered the deep water area, and the market competition was fierce, especially in the equipment industry. Doing equipment can be said to be a relatively separate process of walking a single bridge. The equipment is different from the packaging or application. In this market segment, not many enterprises are allowed. Taking the solid crystal machine as an example, the High-tech Research Institute LED Research Institute (GGII) predicts that there will be no more than three companies that can survive in the future.

Talking about this, Yuan Manbao is very agreeable. He also stressed that with the advent of the era of low profit in the LED industry, automated large-scale production will be highlighted, and customers' requirements for products will have more consideration for the subsequent growth of the company. There will be fewer and fewer people investing blindly, and rational investment will increase. "To do a certain degree of equipment, the enterprise is not concerned with how the equipment is done, but how the application is moving. Focusing on the direction of this industry, the company will reserve at least one to two years in advance."

From this perspective, companies need to keep up with the times, understand the dangers of peace, and grasp the future direction of the market. When the market is weak, the company focuses on developing, optimizing management, improving product quality, allowing employees to do more detailed work and better service. In this way, companies that continue to develop and have better business ideas will survive the turmoil. For this reason, like the emerging flip-chip technology in recent years, Xinyichang has made a good technical and product reserve.

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