In the traditional era of television, television manufacturers could not get involved in content, and the content was entirely up to television stations. However, in the era of smart TV, there is a possibility that smart TV manufacturers will integrate content and push it to users.
At this point, all color TV manufacturers should thank Xiaomi and LeTV for tearing a hole and letting everyone see hope. Focusing on how to integrate content, each TV manufacturer should be able to display its own magical skills and unique cheats.
Xiaomi's content model is to integrate third-party content. Recently, he has also purchased the content in real money. He had previously claimed that he would spend RMB 1 billion to purchase programs; LeTV’s model was homemade content plus third-party content.
It is reasonable to say that these two models are feasible. The two parties do not need to criticize each other. It is king to continue to do a good job of content integration. With the advancement of Internet innovation, there will be many other modes for how to integrate content in the future. The more content, the more users are circling, and the more optimistic the future of TV manufacturers is.
Speaking of smart TV manufacturers building content ecosystems, the recent practices of leading industry leaders Hisense and TCL are also forward-looking.
On the domestic sales of smart TVs, there are data that Hisense is the first. Hisense Electric announced that the company’s smart TV user activation has exceeded 10 million. This is a landmark event for the industry. With 10 million users, it can attract a large number of content providers to settle in, and it can also attract advertisers to post advertisements, which can form a good ecosystem.
Hisense's case is worth observing. If future content gains a good income, it will be an important indicator to judge the success of the color e-commerce business transformation.
Hisense also wants to further develop the content ecology through capital measures. Recently, Hisense announced that its content platform "Haishi Cloud" launched A round of financing plan, using financial capital as a leveraging and competitive means, through financing and foreign investment, participation in holding video services, TV shopping, health care, and online big screen games Internet companies and other companies form an ecological chain around TV. Pull content into the TV through equity participation.
Traditional TV companies in the transition to the Internet due to overburdened, plus the system and other reasons, there is no millet, music as flexible, but after more than two years of testing the water, but also figure out some of the doorway.
In recent years, TCL, a TV company, has been saying that it wants to transition to entertainment technology companies. TCL can say another way in the transition to content. In May of this year, TCL launched the “Global Broadcasting†platform, which pushed large-scale cinemas at home and abroad to the TV simultaneously. At home, they can watch large movies synchronously.
It used to be the case that movie blockbusters had to wait for the cinema to go down, before they could see it on television, and some blockbuster movies couldn't be seen on television. TCL's approach is an attempt to synchronize the home smart TV with the movie for the first time, which involves large transmission encryption.
The latest collaboration between TCL and cinema technology company IMAX is more imaginative. The plan of both parties is to sell smart theaters at the global wealthy class. Unlike TCL's "Global Broadcasting," the goal of the "IMAX Cinema" program is to build a small IMAX theater at Regal's home and be able to simultaneously watch the global cinema blockbusters. If you want to experience an IMAX theater in your home, you need to invest 400,000 US dollars and there is room for at least 40 square meters. At present, both parties have set up an “IMAX Cinema†on Nanjing East Road in Shanghai.
TCL Multimedia CEO Hao Yi said that the sales revenue around “IMAX Cinema†is calculated in the cinema revenue of the studio. This is equivalent to a home garden line. The attitude of the film party is quite positive and it hopes to expand this market. For TCL, selling equipment can make a profit, and it can also participate in large-scale distribution. It is also a good business model.
So no matter millet and other Internet manufacturers, or try to transform the traditional color TV business, in the context of technological innovation, there will be more and more space to explore. Under the so-called “occupy living room†offensive, the verbal warfare of future TV manufacturers will follow one wave, but the decision-making power of the remote control is in the hands of users. This should be a consensus.
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