Roma: Four strategies to deal with the next 50 years

In 1954, Roma, who specializes in resistance, was established.

After 50 years, ROHM has established four major driving forces for strategic development, including multiplication strategy, power device strategy, LED strategy and sensor strategy.

The multiplication strategy refers to the chip multiplication effect brought by the acquisition of LAPIS (OKI Semiconductors). For example, for Intel Atom E600 series chips, Rohm combined with Lapis technology, introduced power management, clock generator, I / O Hub and other supporting chipsets, and Intel was certified as a reference design platform.

The LED strategy refers to Rohm's one-stop LED solution, which includes not only power supplies, drivers, modules, and LEDs. Rohm also provides LED solutions for the entire lamp, which is not available in other LED companies.

The power device strategy mainly refers to Rohm's SiC strategy. Since the acquisition of SiCrystal wafer manufacturing company in Germany in 2009, Rohm has become the first IDM company in the SiC industry, with comprehensive technology from design to manufacturing, according to ROHM. People said that the one-stop model can not only guarantee the stability of product supply, but also have great advantages in terms of product consistency design and technology sharing.

The sensor strategy is similar to the multiplication strategy. In 2009, the company acquired Kionix, a MEMS supplier, and joined infrared sensors from Lapis, distance and position sensors from Rohm, and microcontroller controller technology from Roma. Roma became a sensor. Comprehensive supplier in the field.

In addition, we must not forget Rom's discrete devices, the industry's smallest resistors, the smallest capacitors, the smallest inductors, etc... The Roma have broken one record after another. We only expect these four strategies to break the glory of the previous 50 years.