Who is the "squid" in the video industry after the tumble of blood?

After nearly a decade of turmoil and turmoil, the video industry is finally "quiet".

In a round of shuffle, Youku Potato, Iqiyi, Sohu Video, and Tencent Video, these four mainstream video sites have become the backbone of the industry. Although within the video industry or among the four companies, the competitive situation has become increasingly fierce, but outside the industry, the video industry structure has stabilized.

There is no doubt that video is the industry with the most attractive prospects, but the extremely high barriers to entry, especially financial constraints, have made video sites that burn money long ago as BAT tyrants, and most people do not dare to touch them easily. And incoming. Although annual revenue is growing at a rapid rate, in fact, the four major video websites have not yet achieved profitability.

For the 2015 development strategy, the major video websites have pointed to the original, self-made forums, trying to create a number of content brands that rival traditional television. Youku Tudou's “Big Homemade Big Data Impact”, iQiyi’s “Super Home Premium + Top Copyright”, Sohu Video’s “Super Home Made Super Customization”, Tencent Video’s “Full Coverage of All-Line Upgrade” and “Thriller Plan” Support A PGC quality project, etc. These strategies are destined to be a year in which the video industry will invest more rapidly and become more fierce in competition.

Recently, the long-awaited video website industry has suddenly caused commotion. Knowing that there are tigers on the mountain and tigers on the mountain, the industry may come back with a “spoiler”.

According to the current situation, it is impossible to establish a foothold in the Red Sea alone because it does not have sufficient comprehensive strength, differentiated competitive advantage, and a clear force path. Now, there are three new arrivals in the industry. Who will be the next "squid" in video industry? What is their killer?

I. Mango TV

Last year, the radio and television broadcasting department vigorously marched into the video industry and became a hot topic. Looking back now, only these mango TVs have made noises in these radio and television video websites. In May 2014, Hunan Satellite TV supported Mango TV with the announcement and announced that its future programs will no longer cooperate with other new media. All Mango TVs will be broadcast alone. This has become Mango TV's most important competitive capital.

In the 2nd China Internet Audiovisual Conference, Mango TV Zhang Rubo once said that the core competitiveness of Mango TV is backed by the resources of Hunan Radio and Television and the linkage with Hunan Satellite TV. "We and the video site are climbing on both sides of the mountain. Our number of routes is completely different. We didn't absorb as much capital as they did and we couldn't join their money-burning game. In fact, we didn't You need to join. Youku has officially released more than 100 million unique users per day, while Mango TV is about 20 million independent users per day. But with our existing programs, the advertising ARPU that brings traffic is much higher.

"Head traffic" is a key word for Mango TV operation. "We did head traffic, and the long tail didn't do very well, but the average browsing time was the highest on the entire site. Users spent at least 1.5 times more time on our site than the second place. We don't take massive amounts of traffic. It's a strong IP traffic and it's a premium content, and this part can get the maximum advertising effectiveness."

Of course, the short board of Mango TV is also obvious. In terms of technology and content reserves, it cannot be compared with mainstream video websites. Another point that is more important is that after Mango TV is bundled with Hunan Satellite TV, only Hunan Satellite TV has continuously created top-quality, trend-setting content, and Mango TV's exploration will continue.

Second, 360 rays

The news of the establishment of a video website jointly with Raylights 360 was finalized at the end of last year. If you want to separate, this can be regarded as a high commissioning video site for traditional film and television companies. According to the announcement of Ray Media, RayMedia invested 48 million yuan in 40% of the shares of the new company. The announcement did not disclose the amount of Qihoo 360's funds and shareholding.

The new website focuses on movies, including movie ticketing services. The main profit model of the site is content payment, and there is no advertising at all. This type of profit may be the first case in China. Wang Changtian, chairman of Ray Media, believes that the current status of video websites is that all videos have a large area of ​​advertising in front of them, making the entire video full of advertising shadows, and some even have a lot of advertising content in the middle of the show. As little as 10 seconds, as much as 30 seconds.

The logic of the alliance between Light and 360 is also very clear. RayMedia has enough content to support video websites, and 360 is a very important channel and traffic portal. At the same time, the two sides created a new blue ocean-charged video site.

For this cooperation, the market has always been admiring the voice, but the specific market prospects are mostly reserved. Pay-per-view is an operating model that all video sites have been expecting but have not dared to try on a large scale. At present, domestic users have formed free usage habits. At the same time, whether relying solely on the copyright content of light is enough to support video sites is also questionable. Therefore, the basic judgment of the industry is that the new website will not have much impact on the industry structure.

Third, Netflix

Netflix is ​​the industry’s recent hot topic. With the heat of the third quarter of the House of Cards, Ted Sarandos, chief content officer of Netflix, has confirmed the news of entering the Chinese market. Reid Hastings, CEO of the company, disclosed his plans to enter China more than a month ago, and Netflix will start exploring the Chinese market “moderately” around its original drama and licensing content.

What's more, it is worth noting that unlike most foreign companies that use different strategies when entering the Chinese market, Netflix does not intend to find a local partner to set up a joint venture, but instead plans to independently launch China's video business.

As with the above two competing models, Netflix's entry to China is unlikely to be a big one, and there is no need to commit itself to a long-term fight for copyrights with local competitors. Netflix's strength lies in its global network system, its more sophisticated US drama resources, its exemplary self-control capabilities, and its powerful user demand big data mining technology. According to analysis, Netflix only needs to do a good job in China when it comes to entering China: deeper analysis of subscribers in China, accurate analysis of the needs of these users, and providing them with more accurate recommendations for the US drama.

However, the excitement is only a lively event, and foreign and not yet chanting the Scriptures. Many Internet companies in the international arena have encountered dissatisfaction with China. For Netflix, people in the industry have stated that after entering China, it will be difficult for them to achieve great results under policy barriers, user habits, and competitors. After all, entering China will be thunderous and rainy.

Budget Dry Herb Vaporizers

Budget Dry Herb Vaporizers,Portable Convection Dry Herb Vapor,Top Affordable Dry Herb Vaporizers,Cheap Dry Herb Vaporiser

END GAME LABS , https://www.eglvape.com